Staging Recommendation

1714 Kalorama Road NW

Washington, DC 20009

Your staging journey begins here.

A thoughtfully prepared staging recommendation developed following our site visit and in collaboration with your real estate advisor.

Prepared by Alder & Ash Interiors
In collaboration with Eleanor Vance, Marbury & Lane
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Our Approach

Every home tells us how it wants to be presented. Our role is to listen.

Following our site visit, we've developed the recommendations that follow based on the home's architecture, its opportunities, and the goals discussed with your real estate advisor. Every decision is made with one purpose: helping buyers connect emotionally the moment they walk through the door.

Design Discovery

What we took away from the home.

Site visit led by Christian, Creative Director

The summary

The home, read closely.

What the visit surfaced

Signature Collections

The collection we recommend

Each Alder & Ash collection shapes the home's story at a different depth. Here's the one we believe fits {{ADDRESS}} — and the alternatives we considered.

The collections we considered

Presentation

The presentation we recommend.

The Collection sets how we'll tell {{ADDRESS}}'s story. The Presentation sets how much of it we stage — below is the presentation we recommend for {{ADDRESS}}.

Other presentations considered

During our site visit, we may also consider alternate levels of presentation based on budget, listing strategy, or additional spaces the agent or homeowner would like priced for comparison.

Every presentation includes professional listing photography, a floor plan, and a 3D Matterport tour.

Design enhancements

Opportunities to elevate the presentation

Every home presents unique opportunities. The enhancements below can further strengthen the buyer experience and may be recommended based on your goals, timeline, and listing strategy.

Enhancements are optional additions beyond your selected presentation and carry an additional cost. Nothing is ever added automatically — we'll review each one you're considering and confirm the final pricing together before the agreement is prepared.

If there are additional ways you'd like us to enhance your home's presentation, let us know below. We'll review each enhancement with you and incorporate it into your final scope where appropriate.

Your enhancements

Nothing added yet

Tap any enhancement above to add it to your presentation. We'll confirm everything with you before install.

Notes for Our Team (optional)

The Alder & Ash difference

The thinking behind every home we prepare

Every recommendation in this presentation reflects the same philosophy that guides every Alder & Ash project: thoughtful planning, collaborative partnership, and an unwavering focus on how buyers experience a home.

Every project is different, but every project begins with listening and ends with thoughtful presentation.

I

Thoughtfully Designed

Every recommendation begins with understanding the home, its architecture, and the buyers it is meant to attract. We don't simply furnish rooms, we compose experiences that help buyers feel connected from the moment they walk through the door.

II

Boutique by Choice

We intentionally limit the number of projects we take on so every home receives the same level of attention, collaboration, and care, from our first site visit to the final de-stage.

III

Built Around Partnership

Every recommendation is developed alongside the real estate advisor so design, marketing strategy, and homeowner goals work together toward one shared outcome: presenting the home at its very best. Our role is to elevate the experience our partners provide to their clients.

IV

Presented Completely

Professional photography, floor plans, Matterport, and thoughtful refreshes are all part of creating a consistent buyer experience. We believe great design deserves to be presented just as carefully as it is created.

What Working Together Looks Like

Every project follows a thoughtful, collaborative process designed to keep you informed from our first site visit through installation, listing, and final de-stage.

Every Presentation Includes

Staging is only half the story. We include the media to tell the rest.

Thoughtful staging reaches its full potential when it's presented just as carefully. Every Alder & Ash project includes professional marketing assets that help your real estate advisor launch your listing with confidence.

Our goal isn't simply to stage a home. It's to equip your real estate advisor with everything needed to present it beautifully from the day it launches until the day it sells.

From Strategy to Reality

A few homes, and the thinking behind them.

Every recommendation you've seen throughout this presentation follows the same approach you'll find in the homes below. Each project began with a thoughtful strategy, shaped alongside the listing team and tailored to the buyers the home was meant to attract.

The Cultivated Mind Gaithersburg

The Cultivated Mind

Opportunity

A generous upper-level room lacked a defined purpose, leaving buyers unsure how to use the space.

Our Approach

We transformed it into a refined home office that gave the room immediate purpose and broadened its appeal.

Under contract in 1 day · 3% over ask
The Unhurried Classicist Chevy Chase, DC

The Unhurried Classicist

Opportunity

The kitchen and adjoining living spaces lacked the cohesion needed to showcase the home's natural flow.

Our Approach

We created a layered, balanced composition that unified the spaces while honoring the home's architectural character.

Under contract in 2 days · 3% over ask
The Neighborhood Optimist Northeast DC

The Neighborhood Optimist

Opportunity

The open-concept layout needed clearer definition to help buyers understand how each space should live.

Our Approach

We established intuitive living zones that preserved openness while creating warmth, clarity, and flow.

Under Contract in 4 days · 2% over ask

Every home has potential.
Our role is helping buyers see it.

What happens next

From approval to market

Once your recommendation is approved, we handle the details. From scheduling through installation and de-stage, we'll coordinate closely with you and your real estate advisor every step of the way.

The final step

Finalize your selections.

Review everything below before sending your selections to the Alder & Ash team. Once submitted, we'll prepare your agreement and reach out if anything needs clarification.

Property

1714 Kalorama Road NW

Presentation

Enhancements

Notes for our team

One final step, and we'll begin preparing your home's story.

Prepare My Agreement

Submitting your selections allows us to prepare your agreement. Your project is confirmed once the agreement is signed and payment is received.

What happens next

Once you submit your selections:

We'll review everything one final time. We'll prepare your staging agreement and invoice. We'll coordinate installation with your real estate advisor. We'll begin preparing your home's presentation.

Not ready to decide?

Need to adjust the recommendation?

We're happy to review options, answer questions, or make thoughtful adjustments before preparing the agreement.

202 669 8991 Call or text us anytime